Chinadaily.com.cn: http://www.chinadaily.com.cn/
Chinadaily.com.cn is the online version of the China Daily newspaper.
The newspaper was established in 1981 and has the widest print circulation of any English-language newspaper in China, which makes Chinadaily.com.cn the largest English portal in China.
First Impression
The China Daily website has the typical online news resource image brought about by the white background and a middle banner size logo at the top.
The user will immediately recognize that it is an online news resource website which is essential for branding.
The website looks decent with two main colors: blue and white, but the simplicity of the color also brings dullness to the website.

Home Page of Chinadaily.com.cn
In fact the color scheme could be more colorful to attract reader’s eyes. If the names of each category could be treated with different color, it would be better for readers to differentiate and distinguish them.
On the front page, there is a huge slide occupying 3/5 columns. It’s contradictory that the pictures are not related to the top story above. It brings confusion to the users and left little space for pictures of other news stories.
As user scroll down, colorful and flashing ad banners pop up.
They animation images distract users from scanning pages and the news contents on the front page are downplayed by the annoying advertisement.
Writing
The China Daily website does not obey F-style of writing.
The writings are also carried out in a way against Jakob Nielsen’s rules of web writing.
It seems the contents of the news are directly pasted from the print version of the newspaper.
Set the “Policymakers to set tone for next’ year’s economic work” for example.

Spelling Mistake In the First Paragraph
The text looks friendly, but it will be better to change from Font “Arial” to most accepted Font “Verdana”.
There are totally 18 paragraphs for this passage, while the contents run through the whole page with no sub- headings.
The first paragraph is not bold.
There are many passive tense sentences, which are not fit for online reading.
The paragraph is too long and wide. There are several paragraphs with almost 60 words. Online users will not be that patient to move head from left to right to read through the whole story.
Even in the first paragraph, editor made obvious spelling mistakes “policymarker” for “policymaker”.
It’s amazing to discover as the biggest English portal in China, there are no links and social bookmarks in all the news stories on the website.
In terms of interactivity the website does ensure users involvement that they could write comment on the news story.
Content
In terms of the use of multimedia, China Daily truly has video inputs, but all of the video used are works from Chinese Central Television.
Although the website realized the importance of multimedia, it dose not make a good combination of multimedia usage with the news stories.
On the front page chunk of news titles are put under the dominant slide. They are crowded together and not spaced out.
There are no mini pictures beside to show what kind of stories it is to attract readers’ attention. There are no obvious signals to indicate whether there are videos included.
Only after you click the title and enter the page, can you discover what’s in it.
When readers are scanning the whole page, they are easy to discover that they are submerged in the desert of texts.
The website does set a column for videos, however achieves and news stories are mixed together without fine distinction between each other. Titles of stories are piled up in one page.

Titles Piled Up In One Page
Also as the biggest English portal in China, the China Daily website does not have RSS feeds on its website.
Navigation
It’s easy to discover that main navigation is at the top of the front page, there are sub-navigations on the both sides of the page.
Under the fold, there are navigations for each category of news. It’s a little annoying and confusing to have so many sub-navigations on one page. For a first time visitor, it would be a puzzle to find where to start searching for news.
It took me ages to open the child pages, sometimes you have to accept that you could not go back to the home page even with fast broadband connectivity.
The biggest problem occurs when you click into the child page, the navigation is not consistent. The main navigation changes the position from top to the left side.
Under the navigation, there are “Ads by Google” located at the left hand of the news story, the position could lead online users mistakenly go to the ads’ websites, but there’s no link back to the original page.