The Hindu was the first Indian newspaper to go online, way back in 1995. Sadly, the website hasn’t changed since.
The Hindu is one of India’s most widely read and reputable English dailies, known for its strict adherence to journalistic values of truth and objectivity.
But the website plays no role in representing or indeed creating public opinion as has come to be expected of the publication.
The site can be accessed as www.hindu.com, www.thehindu.com, or www.hinduonnet.com.
But any which way, the website is unappealing, confusing and detached.
First impression: Unattractive
At first click, the Hindu website is unattractive.
Nothing on the home page will capture a first-time visitor’s attention. Very little will bring on a second visit.
The site has white space, yet seems cluttered, disorganised and intimidating. A far cry from the neat, clean and understated style of the print edition.
In terms of readability, the site has some positives:
- Text is clearly visible.
- It is not hindered by mouse roll-overs or blinking text.
- Font size remains consistent.
- It does have satisfactory white space.
However, with standard monitor settings, the font size is too small. This makes skim-reading inconvenient.
With regards to design, the website has a simple, four column layout. This may be functional, but is no longer the conventional web design standard for news.
Other aspects of design are as weak.
Most strikingly, the colour is limited to blue. Dark blue text is used on light blue banners and for headlines. That’s surely a D on design 101.
This colour choice is hard to justify considering blue was never associated with The Hindu brand identity.
Further, the design does not draw attention to the most important aspects of the site. Indeed, there is no design aspect to indicate relative importance of items on the page.
Even the header or top banner of the webpage carrying the name of the publication is left-aligned and not made prominent.
Surprising humility for a media organisation or just ignorance of how web users read?
A ticker running across the top of the central column and carrying the headlines is the only attempt at making the site engaging and current.
Also, the site does not include audio or video, and the home page does not carry any multimedia features.
Instead, it is text heavy. Images when accompanying news stories are thumbnail sized. The only other elements are the distracting flash banners.
Some hope amid the clutter – the lack of graphics allows the site to download fast, and the site doesn’t demand endless scrolling down to read material.
Content: Detatched
The explorer who actually braved the home page to venture deeper into the site is immediately hit by another issue – the growing suspicion that they didn’t start off in the home page in the first place.
For The Hindu online has no clearly defined homepage.

News update page, Dec 14
While the 3 web addresses lead to the ‘Front page’ carrying the main news from the print edition, a prominently displayed link on the page (‘Breaking news and alerts’) takes the visitor to the ‘News updates‘ area of the website.
The two function independently, and it is the ‘News updates’ section that carries the topical, frequently updated news as expected of an online news site.
As mentioned earlier, the website does not carry video, audio or allow for extensive use of multimedia. Evidently The Hindu has chosen to ignore web 2.0.
Most significantly, the content is highly non-interactive. The “architecture of participation” that Tim O’Reilly considers essential for modern websites is completely absent.
The Hindu still only offers information, without any space for users to create information or at least participate in information exchange.
Pages carry no comments. Unlike most news websites today, The Hindu online does not allow for stories to be blogged, posted on social networking sites, or discussed in user forums. At most, there is a link to make emailing the article easier.
Standard convention today is to carry information on most emailed or most viewed articles. This is another way to acknowledge the user’s proactive role in news creation, but is lacking in this website.
However, in parts, the Hindu has embraced blogs. Special pages for certain issues and events use blog templates from wordpress and contain posts, comments and opinions from users.
Also, it appears that the Hindu does provide entertainment content for mobiles. News feeds have also been made available.
Writing: Saving grace?
The writing is the website’s greatest strength, in terms of the issues and extent of information covered. This is because the articles are the same ones printed in the paper, all of which follow high journalistic standards.
However, these have clearly not been written for the web. Instead, they are examples of print journalism reproduced with minor modifications, if at all, for a different medium.
Most articles do not follow the guidelines for web writing as set forth by Jakob Neilson.
- The titles do not always make the stories immediately clear and are not written for search engine optimisation.
- The introductory paragraphs are often too lengthy.
- The articles are composed of long paragraphs that make it inconvenient to skim read.
- The layout has not been modified to the F-shaped reading pattern of users.
- Many stories, especially the ones in the news update area are not broken down by sub-headings.
In some sections, the reporters have provided a short summary of the story in a couple of points, after the headline. However, the formatting of this, in italics and with a blue highlighted background, defeats its purpose.
None of the articles contain links within them. Further, they aren’t even linked to earlier stories from the Hindu on similar subjects. This results in a very linear, close ended method of information gathering.
The articles have not been written for search engine optimisation. Breaking stories from the Hindu rank comparatively lower on Google.
Navigation: Confused
Making this badly designed site worse is the confusing navigation.
The website is like being given a map with too many unmarked roads that all happen to be dead ends.
Little or no difference in text sizes between headers, titles and content, and lack of page names makes it hard for users to know where they are.
There is only a single navigation bar on the left column. There is no main horizontal navigation bar to identify the page.
The site also lacks a meta navigation tab with options for help, contacts or user account log-ins.
Such information remains hidden in the footer. However this section is duplicated to act as a header as well in some pages.
The home page of course remains a mystery.
It was only after many visits that one realises that ‘index’ links to the apparent home page. This link was hidden in the side navigation bar, between sections for agriculture, commodities and the photo gallery.
Significantly, the main head or logo does not link to the home page either.
The user quickly realises that the navigation is not consistent. In some inner sections of the website, the navigation bar shifts to the right.
The navigation hierarchy is disorganised. Although most pages will be available within three clicks, the sections are not clearly defined.
There are no dropdown menus. Subsections within sections are simply indicated by bullet points.
It is this inconsistency and disengagement that takes away the credibility so essential for any news website.
The Hindu online: the Verdict
When compared to award-winning news websites of The Guardian, New York Times and the BBC, or even other Indian news sites, the Hindu is a far way behind.
A simplistic design may be excused – after all The Hindu never needed glitz to attract readers.
But The Hindu online needs to be more relevant, readable and convenient if it wants to attract visitors at all.
With basic changes to the website, there is no reason why it can’t be an influential source of news online as well.








