The implementation of the International Inspiration programme is part of the fulfilment of the London 2012 bid team’s promise to engage and inspire the youth of the world through sport.
This marks the first time that a host country has undertaken a legacy programme of this kind. The programme focuses particularly on developing countries and aims to contribute to the achievement of the Millennium Development Goals.
“Our vision is to see millions more young people – in Britain and across the world – participating in sport and improving their lives as a result of that participation,” The Guardian quotes former PM Tony Blair’s message at the final presentation to the International Olympic Committee in Singapore in July 2007.
He adds: “London has the power to make that happen. It is a city with a voice that talks to young people.”
In January 2008, Prime Minister Gordon Brown launched the International Inspiration programme in India. The first five countries in which it was implemented were Azerbaijan, Brazil, India, Palau and Zambia.
Positive changes to date
A media release identifies the significant positive changes the programme has achieved thus far in its first year:
- INDIA: helped to support a national drive for Physical Education and Sport in the run-up to the 2010 Commonwealth Games, including a new programme to reach millions of children in 250,000 rural schools and the training of thousands of new PE teachers.
- BRAZIL: over 81% of the districts in the North-East have now signed up to a “Sports & Citizenship Challenge” to increase awareness and improve access to sport and play for children and young people. Almost all districts have now completed sports events and around 7,200 sports leaders have been trained to work in schools and communities to provide sporting opportunities for their peers.
- ZAMBIA: supported the Zambia Volleyball Association in organising the largest national schools’ volleyball tournament and training camp. Over 170 girls took part and a further 20 girls were trained to teach the sport to others in rural areas.
- AZERBAIJAN: supported the Azerbaijan Government in the development of a new National Sport Development Strategy in Azerbaijan. This will see a new drive towards community sport-for-all which has the potential to reach all communities in the country.
A case study discussed by UK Sport describes a cultural exchange that has been organised between the Isle of Islay (just off the coast of Scotland with only 3,400 inhabitants) and Palau, an island in Micronesia and the smallest of the countries involved in the pilot phase with a population of just over 20,000.
International Inspiration programme ‘living up to the promise’
On 26th November 2008, it was announced that five more countries – Trinidad & Tobago, Bangladesh, Ghana, Jordan and Mozambique – will form the second stage of the “International Inspiration” programme.
“Our vision is to use the Games to inspire change – changing lives is the driving force behind our plans,” said London 2012 chairman Sebastian Coe, quoted by the BBC.
“This project is one way London 2012 is living up to that promise and the IOC is delighted to be able to support them in this worthwhile endeavour,” the BBC quotes Denis Oswald, the chairman of the IOC’s coordination commission for London 2012.
The scheme hopes to reach 12 million children in 20 countries by 2012.
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